J&K Bank Empowers Youth Through Mission YUVA Drive
Srinagar- Reinforcing its dedication to the Jammu and Kashmir Government’s Mission YUVA program, J&K Bank recently conducted a Special Disbursal Day across the Union Territory. This initiative aimed to expedite credit delivery to approved beneficiaries in a focused manner.
The “Mission YUVA Disbursal Day” saw the successful disbursal of 1,263 cases, surpassing the initial target of 1,111. This milestone is a significant move towards empowering the youth through self-employment and entrepreneurship. The Bank’s Managing Director and Chief Executive Officer, Amitava Chatterjee, symbolically marked the conclusion of the drive by pressing a button.
The event was virtually attended by Executive Director Sudhir Gupta, Chief General Manager Imtiyaz Ahmad, General Managers, Divisional Heads, Zonal Heads, and other senior officers. Teams from all zones actively participated to ensure the smooth execution of the initiative.
Commending the operational heads and frontline staff for exceeding the target, Chatterjee praised their coordinated efforts in translating sanctions into prompt disbursements. He emphasized that the successful implementation of Mission YUVA showcased the collective commitment of all stakeholders.
Chatterjee highlighted that Mission YUVA goes beyond being just a lending program; it is a transformative initiative aimed at unleashing the entrepreneurial potential of the youth. As the primary banking partner, J&K Bank is fully dedicated to turning this vision into sustainable livelihood opportunities for the people of Jammu and Kashmir.
He stressed the importance of long-term outcomes and noted that Mission YUVA, with its comprehensive design and strong institutional support, could set a benchmark for future employment-generation initiatives at both the Union Territory and national levels.
Furthermore, the MD & CEO mentioned that the initiative aligns with the Bank’s strong focus on MSME lending, which has been central to its growth strategy. This approach was recently reaffirmed when J&K Bank was recognized as the Best MSME Bank by the Chamber of Indian Micro Small and Medium Enterprises.
